Thursday, August 4, 2011

Peek Inside the Lamborghini Factory


SANT'AGATA BOLOGNESE, Italy — Not long ago, the phrase "Lamborghini quality" was as laughable as the phrase "monogamous Berlusconi."

The Italian automaker founded in 1963 by feisty Ferrari hater Ferruccio Lamborghini built a long line of swoopy exotics that demanded passionate, dedicated drivers — with an equally passionate and dedicated mechanic on speed dial. Several ownership changes over the years, including an ill-fated union with Chrysler in the 1980s didn't help the cause. Lamborghinis inspired lust, but consistency of build and reliability proved elusive.

Until the Germans got involved.

http://www.wired.com/autopia/2011/08/peek-inside-the-lamborghini-factory-2/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+wiredautopia+%28Blog+-+Autopia%29&pid=1148

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